Everyone has the sense of aesthetics, which is enough to guide animated films. That’s beautiful.

Focusing on the technical side of developing animated films when working with the first client, it could easily forget my belief of founding Dopamine Animatic: animation could be purely guided by aesthetics, which exists in everyone. Dopamine Animatic is here to address technical difficulties, and facilitate the aesthetic in client’s mind. Here comes the question: how to avoid forgetting to ask client about aesthetic opinions, such as art directions of character style, color palette, dimension, and music?

In Dopamine Animatic, we work with client to develop the story, during which both the client and Dopamine Animatic obtain a deeper understanding of the story, as well as facilitate the sense of aesthetics for the film. It was not until a quiet evening that the client’s imagination of the art direction of the film as we discussed in the previous meeting came to my mind, and I found it is exactly the goal of Dopamine Animatic – take client’s sense of aesthetics to guide the art style of the film.

Thank to the quiet evening to pure the inspiration to my mind to answer the question: during each meeting, no matter how technical it is, always ask client’s opinion of anything related to the style, aesthetic of the film. That should be the default habit of Dopamine Animatic.